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  • Enterprise culture

    • Our goal:

      The first brand Chinese women

    • Our vision:

      Women will spread to every corner of China, China in women's fashion elements become continuous leader!

    • Our mission:

      Promoting the culture of filial piety, to create value for customers, employees, shareholders

    • Our faith:

      The difference will persist in the end

    • Our purpose:

      Customer interests with the interests of the company

    • Our view of existence:

      Details determine success or failure, quality is life

    • Our service concept:

      The customer is always right.

    • Our behaviour:

      Seriously, fast, commitment

    • Our view of things:

      Don't blame, statement, happy work

    • Our criteria:

      To ensure the completion of the task, the data speak, never find an excuse

    Three no1、Don't fall down
    2、Not to be negative.
    3、Never say anything negative
    Three1、With a positive psychological expectations instead of negative psychological expectations
    2、With a positive attitude instead of a negative attitude
    3、Replace negative thoughts with positive ones